The bourbon world is no stranger to cool-looking glassware, but this new Maker’s Mark bottle had me doing a double-take. It’s sleek with the black wax, sharp with the retro logo, and that black bottle is, in one word, breathtaking.
So what’s the new bottle for?
Well, Maker’s Mark has teamed up once again with Keeneland Race Track in Lexington to create this bottle that gives back to the Permanently Disabled Jockeys Fund (PDJF), a charitable organization that provides financial assistance to jockeys who have sustained debilitating on-track injuries.
And, according to a news release, each bottle has been signed in advance by the five leading active stakes-winning riders at Keeneland — Julien Leparoux, Robby Albarado, John Velazquez, Javier Castellano and Mike Smith — in addition to Maker’s Mark Managing Director Rob Samuels and Keeneland President and CEO Bill Thomason.
The illustration of a jockey in white and red silks aboard a racehorse is the work of Louisville artist (and my friend) Jeaneen Barnhart, who is famous for her equine art. In fact, her art once adorned a Derby bottle of Woodford Reserve, and she’s done a few Derby Festival posters throughout her career as well.
“The people in the horse industry of Central Kentucky have played a big role in the history of Maker’s Mark,” said Rob Samuels, who is an eighth-generation whisky maker, in the release. “When my grandfather started Maker’s back in the 1950s, the horsemen supported him and helped spread the word that his bourbon was worth sharing. So, we’re honored to share something back in a meaningful way.”
The limited-edition bottles should hit store shelves in Kentucky starting July 3.