Sweet new masks from Louisville Tourism!

First it was Swatch watches, and now it’s masks. Throughout these past few months, I’ve been hoarding the COVID killers like they were Beanie Babies and it was 1996. I’ve got orange, I’ve got rainbows, I’ve got classic black, and now I’m about to get Louisville lit!

Louisville Tourism has come out with three very cool masks that support two great causes — proceeds will be donated to both Louisville’s COVID-19 Relief Fund and the Fund for the Arts’ Black Artists Fund.

One is black and has a small fleur de lis off to the bottom left corner; one is black and says “Just Add Bourbon”; and the other one says “Just Add Bourbon” and features a photo of a rick house in the background.

Louisville Tourism masks

I want them all!

“Louisville Tourism has created a fun way to adhere to the CDC and the governor’s health guidelines while showcasing Bourbon City’s soul and authenticity,” said Karen Williams, President & CEO of Louisville Tourism, in a news release. “Considering tourism’s role as the third largest industry in Louisville, typically supporting over 60,000 jobs in the MSA, we will continue to safely inspire travel while channeling assistance to the industry professionals we rely on every day as key economic drivers.”

Each mask is $10 and can be purchased online or at the Louisville Visitor Information Center (VIC), located at 301 S. Fourth St. The VIC is open Wednesday through Sunday, noon to 5 p.m.

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