You know it, you love it, you look forward to it every year. No, it’s not the Super Bowl, it’s the annual Double Double Oaked release by Woodford Reserve.
It was announced just about 15 minutes ago that the 2021 edition (which actually has 2020 stamped on it) will be put out at the distillery in Versailles on Wednesday, Jan. 27, starting at 10 a.m. The limit this year is four bottles per person.
I definitely applaud the limit, because last year the Distillery Series release sold out in one day, as people were allowed to buy an entire case if they so desired — and many of them definitely desired.
It’s hard to say if the Double Double will last longer than a day this time, but it’ll be interesting to see. The 375mL bottles usually run about $50 each.
If you’re unfamiliar with the Double Double Oaked, we’re glad you crawled out from under that rock to join us. The product was first launched in 2015 and is basically bourbon that was meant to be Double Oaked but was left in the second flavoring barrel (heavily toasted, lightly charred) for an extra year. That first release may have been an accident, but it flew off the shelves, and now Woodford is aging it extra on purpose.
Just a warning: It’s going to be a madhouse Wednesday at the distillery. So dress warm and pack some patience.