When I read the news this morning, I immediately heard the voices of Judy Garland and Barbra Streisand singing “Happy Days Are Here Again” echoing through my head and down into my liver. Did you?
If you have no clue what I’m talking about, watch this:
So what news am I talking about? Well, I assure you it has nothing to do with politics or the Mexican drug cartel, but rather something more close to home and indeed happy. Turns out Old Forester, a bourbon brand that turns 150 this year, is celebrating this milestone by beefing up the proof on its single-barrel releases.
The Louisville company typically releases its single-barrel bourbon at an average 90 proof, but with consumer demand at an all-time high for higher-proofed products, especially from blokes like me, Old Fo decided to now let those who pick a barrel pick a proof, so to speak.
“Since our founding 150 years ago, we’ve always listened to our customers and looked for ways to innovate to meet their tastes,” said Jackie Zykan, Old Forester master taster, in a news release. “Proof and filtration are both really important factors in the final flavor and complexity of a whisky, and we wanted to be able to share how special some of these barrels are when the product inside is tasted in raw form.”
So say you’ve got like $10,000 in your pocket and you want to buy a barrel of Old Forester. Once you and your group of friends (which better include me) pick your barrel, then you get to decide if you want it bottled at a nice 100 proof or an even nicer barrel strength, which could hover around 125 or higher!
Thus, why happy days are here!
It seems higher proof bourbons are on a rise these days, and for good reason. They pack more punch — and flavor, in my opinion. Let the consumer add water if she likes — that decision should be up to her, not added for her.
Take the recently released Weller Full Proof, or Booker’s, or George T. Stagg, or the 1792 Full Proof as examples of higher proofed bourbons that are successful and quite tasty. Heck, even Old Fo’s sister brand, Woodford Reserve, released a stout Batch Proof last year that was 125.8 proof.
Old Forester Single Barrel bottles can sometimes be found in the distillery’s gift shop, but mostly they’ll be at the stores and restaurants that actually spent the money to buy the barrel. Just keep your eyes and ears open for single-barrel offerings, as I’m sure they’ll be rolling off the line very soon.
I’m guessing all the major (and not so major) liquor stores in town already are in the barrel-pick calendar, as are bars and restaurants that sell picks — like Silver Dollar/The Pearl, 21c, Butchertown Grocery, Bourbons Bistro, Merle’s Whiskey Kitchen, Taj, etc. So just pay attention and stop in from time to time.
The suggested retail price for the 100 proof Old Forester Single Barrel bottles is $49.99, while the barrel strength bottles will go for $79.99.
Anyone lucky enough to be heading to the distillery soon for a barrel pick and needs some help, I’m no master taster, but I would like to master the tasting experience! I’ll even let you slide into my DM for that invite … or whatever the kids say.
Anyway, bravo, Old Forester! Happy days are here again …