Is it just me, or does it seem like every week there’s a new bourbon experience coming to Louisville? I’d say we have definitely earned our moniker of Bourbon City. And I welcome it all and feel like bourbon tourism hasn’t slowed a bit.
But when I experience something bourbon-related that is truly one-of-a-kind, I feel like I need to shout it from the rooftops — or just write about it on this here website because I’m afraid of heights. A few weeks ago, I was invited to a top secret event after-hours at the Frazier History Museum, and it involved bourbon (of course) and bluegrass music.
Called “Bourbon Through Bluegrass,” the fun, informative and very entertaining event featured a bourbon tasting and history lesson that was told through bluegrass music. Led by the walking bourbon encyclopedia that is Bernie Lubbers, as well as his sidekick and bluegrass icon Steve Cooley, the event is part concert, part bourbon tasting and part Kentucky History 101.
Lubbers is known as “The Whiskey Professor” and has been a respected brand ambassador for Heaven Hill for more than 13 years. He’s a champion for bottled-in-bond whiskeys, all of which you can find tattooed on his arms.
And Cooley has played bluegrass since the ’70s, sharing stages with the likes of Grandpa Jones, Bill Monroe, Sam Bush and so many others — plus he has some Grammy nominations under his belt as well.
How Can You Go?
The good news is, it wasn’t just a one-time gig. “Bourbon Through Bluegrass” will be ongoing and open to the public (for ages 21+) on Monday, Thursday, Friday and Saturday mornings at 10 a.m. Tickets are $125 and include a welcome cocktail, four whiskey and bourbon pours, the 90-minute experiences and a self-guided tour of the Frazier History Museum afterward.
If you’re a history buff who isn’t into bourbon, don’t worry — you’ll get just as much out of the session as the person you gift your samples to (pick me!). Lubbers and Cooley effortlessly weave stories of Kentucky’s heritage and bourbon traditions throughout traditional bluegrass songs of the 1800s and 1900s.

Since I’m more of a bourbon aficionado than a bluegrass buff, I enjoyed the whiskey that was chosen specifically to highlight the ups and downs of Kentucky’s bourbon industry. And Lubbers enchanted the audience with stories behind the brands, why he chose them, and how they play an important role in the past, present and future.
This would be the perfect thing to take your mom or dad to, and if they don’t drink whiskey, well then I guess it’s your lucky day. “Bourbon Through Bluegrass” is the exact thing Louisville needs to further brand itself Bourbon City, and it’s a great alternative to the plethora of tasting rooms and distillery tours.
For tickets, click this link.






























